Horror movie in wich a group of friends in the end get stuck in a loop as a punishment from a demon.

A group of friends are on a trip to a new city (prob vacation) and the girl in the backseat sees a woman screaming for help in a distant building being contructed. And in the end of the movie you realize that was herself and she was stuck on a loop. She was stuck in that loop because she and the group of friends bought some game in a store that was satanic and they didn’t say “goodbye to the demon”. I recall them playing this game with a girl that they didn’t knew and the girl suicided ( or cut her wrists atleast) in front of them.