What is this movie?

I saw a movie long ago and I cannot remember the name. It was early 2000s/2010s.
It’s in the Saw/Escape Room neighborhood. Thriller/horror genre…

A man is driving in the middle of nowhere. (I think he might have kids/a family with him)?
They find an old, seemingly abandoned roadside attraction (can’t remember if it was a museum, or maybe an old carnival game, or magic shop – something of that nature).
Then, they become trapped somehow and have to play (deadly) games to escape.

I’m afraid I don’t remember much. Just that I want to see it again and I can’t figure out title!